HEDONIC SHOPPING MOTIVES INCLUDE PROFESSIONAL

Se utilizó el Modelo de Ecuaciones Estructurales (SEM) por Estimación con máxima similitud (MLE) a través de AMOS 21. Se utilizaron atributos funcionales y hedonistas, reflejando constructos de orden superior. Se utilizó una muestra conveniente para recolectar los datos a través de un cuestionario online realizado por 335 clientes adultos de las marcas de moda Kaymu y Daraz. It was further concluded that online retailers should not only put a heavy emphasis onto utilitarian attributes but also take hedonic attributes in consideration while formulating online retail strategy.Įl estudio tiene como objetivo analizar las percepciones de los consumidores en relación a los atributos de las páginas web de compras online que ejercen una influencia sobre sus actitudes cognitivas y afectivas, así como las intenciones de las compras online. Researchers can use S-O-R model to better explain online purchase intentions. Similarly, cognitive and affective attitudes are significant and positive predictors of consumers purchase intentions. The study showed that consumers’ perception of utilitarian attributes and hedonic attributes are significant and positive predictors of cognitive and affective attitude. Modified S-O-R model explained considerable variation in online retailing. Structural equation modeling (SEM) with maximum likelihood estimation (MLE) via AMOS 21 was used. Utilitarian and hedonic attributes are utilized reflecting higher order constructs. Convenient sampling was employed to collect data through an online questionnaire from 335 adult customers of apparel brands Kaymu and Daraz. The study aims to investigate consumers’ perceptions regarding attributes of online shopping websites that influence their cognitive and affective attitudes and also online purchase intentions. Open Access SJME is an open access journal: all articles will be immediately and permanently See more Open Access The journal audience includes academics, students and professionals active in research in marketing worldwide interested in the aforementioned contributions. Due to the particularities of this type of contributions, no restrictions on manuscript structure and length apply. Leading researchers in the marketing discipline, either alone or in collaboration, are highly encouraged to contribute to this Agenda for Future Research section. In sum, this section aims to propose new research avenues for marketing academics in order to inspire future research agendas. New challenges in this evolving field might be also addressed. The Agenda for Future Research section welcomes contributions outlining emerging opportunities in the marketing discipline derived, for example, from changes in consumers' behavior.

HEDONIC SHOPPING MOTIVES INCLUDE PROFESSIONAL

The use of professional editing services is highly recommended for non-native English speakers.Ĭonsidering the interest of the SJME for unique and novel contributions on the frontier of knowledge, this section aims to create a space for critical reflection of new directions in which future specialized research in the marketing field should advance. Manuscripts must be clear, concise, and logical. Works submitted must be prepared in accordance with the highest standards of quality. SJME has a very rigorous evaluation process and its main objective is to encourage debate and to promote the publication of the latest trends in research in the area of marketing. Submitted manuscripts can be focused on Spanish, Latin-American, but also any other relevant market.

SJME welcomes a wide array of original contributions (quantitative or qualitative empirical analysis, critical literature reviews, meta-analysis, theoretical papers, agenda for future research, etc.), as well as research that cross the frontiers between marketing and other related areas. New methodologies and techniques are particularly appreciated. The journal is published by Elsevier since 2014 and it is published fully in English since 2016.Įxpected manuscript profile SJME is especially interested in submissions that include unique and novel contributions on the frontier of knowledge, focused on emerging areas relevant to academic research in marketing or even opening new research niches. The Spanish Journal of Marketing - ESIC, formerly named Revista Española de Investigación de Marketing ESIC, has been published periodically since 1996 with the support of AEMARK (Spanish Association of Academic and Professional Marketing) and ESIC Business & Marketing School. SJME publishes every year two regular issues and a Special Issue on a topic of particular interest for the journal audience. The Spanish Journal of Marketing - ESIC (SJME) is a double-blind peer-reviewed journal with an international vocation and welcomes manuscripts of authors all over the world. To submit an article to the journal please go to The EVISE site of The Spanish Journal of Marketing - ESIC (SJME) is no longer supporting new submissions.

Hedonic shopping motives include